Some online retailers, like Abazias.com, are giving the local brick-and-mortar stores a run for their money by providing outstanding value and customer service to their customers. The Internet diamonds business is in full swing and Abazias leads the charge with easy to use web features, like and engagement ring builder, and hard to beat prices. Consumers are quickly finding that they can not only design their own rings, but they also can save substantial money, sometimes in the thousands of dollars!

Take, for instance, the Tampa couple in FOX’s recent newscast that showed how they saved up to $3,000 from local businesses and even beat out other Internet diamond retailers. In comparison between Blue Nile and local diamond vendors, the couple was able to buy exactly the ring of their dreams using the diamond builder to help build it. They also saved a lot of money going through Abazias.com.

The engagement ring builder appeals to today’s modern consumer because it gives them a larger array of choices, while local jewelry retailers are limited to what is in their inventory. By going online, a couple can choose the exact stone that fits into their budget and what setting it will have. By giving the consumer the option to tweak the quality of the stone, using the four C’s (clarity, cut, carat, and color), the customer can eventually find one that suits their budget and their quality requirements.

More and more couples are buying their engagement rings together. They usually want something personal and unique, but have a set price in mind. When walking into a local store, they will be presented with only what is available in the store’s inventory. Abazias.com, instead, puts the customer in control of the choice and design of their dream rings.