Here’s the most important thing about myself and fashion : we don’t click. We do not get along very well. You can’t put me and fashion in the same sentence.
I was never one who’d buy fashion magazines and indulge into ooohing and aaahing over the newest releases or lines of established and would be designers. I would rather help myself with a John Grisham suspense thriller or a Jodi Picoult sob story than go gaga over featured accessories that all look the same to me. You would never see me reaching out for glossy magazines to check what Angelina Jolie wore during the Oscars or what Nicole Kidman donned in the Oscars. Whether they were hot property or not doesn’t interest me. Who and what picture bagged the Bests awards and whose speech was the most electrifying are what I am curious about.
But recently, it seems that we, that is, fashion and I, are slowly working things out. It commenced with 3 words, ethical is Fashionable. Yes, you read it right. Fashion’s new partner is indeed ethics. You don’t quite get it? Same here. I did have a tough time understanding it too, the 1st time I saw it. How can fashion, a free spirit, ever hook up with a strict and stifling personality, ethics. A very unlikely pair, isn’t it?
a really fascinating one, too. The ‘ethical is fashionable’ scheme is slowly gaining momentum. Some view this as a methodology still to gain acclaim amongst clothing corporations to impel themselves into the mainstream fashion scene. Think fair competition and trade. Others believe that this is basically a drive towards a more responsive and responsible fashion industry, thinking less of what designers and outlets wish to produce and more of what the purchasers like and demand which hopefully will translate into less surplus and less production waste.
Whichever stand you opt to protect doesn’t matter. The more vital thing to consider here is what is being done in the light of this campaign. The moral is trendy scheme is bringing products that used to be considered non marketable to full view. Take for instance crochets and knits and other hand-crafted products which are pulling in millions of bucks.
What’s happened to the claims these are unprofitable? The point is kind of easy and it has , for a while been staring at us : there’s a gradual shift occuring in the world of fashion. What used to be a restricting and inclusive play ground for large firms is starting to become more accessible to smaller firms. Thanks to the more informed and more responsible patrons who’ve spotted that fashion is not just about having the most recent and hottest item there is. Fashion is also about choice, intelligent ones. It includes : caring about starting business ventures, giving them an opportunity to break in the rather monopolized industry and supporting firms who give back to their employees.
One of my favourite brands right now is Ginger and Smart Online. A great example of an ethical brand.
Folks caring for folk. People caring for the environment. And folk looking good. When did fashion become this exciting! Ethical is indeed trendy.
So go have a look at Ginger and Smart Dresses and do your bit for ethical fashion.
